Product updates for Shopify merchants

May 8, 2026

Launch

PufferCut is live on the Shopify App Store

PufferCut is now publicly available for Shopify merchants who want a faster way to create product videos from existing catalog media.

• Merchants can install PufferCut from the Shopify App Store and open it from Shopify admin.
• The public site now points merchants directly to the live Shopify listing.
• Free, Plus, and Pro plans are available through Shopify billing, with plan terms shown before paid approval.

April 30, 2026

Improvement

Video templates are more readable, adaptive, and easier to tune

PufferCut video drafts now make better use of the editor space, handle more formats cleanly, and give merchants clearer control over pacing, branding, and color.

• Video previews now scale to the available editor container instead of relying on a fixed pixel cap, so wide and tall formats use the workspace more effectively.
• Template pacing was rebalanced with smarter scene timing and slightly longer default durations, making showcase and ad videos easier to read without changing their core structure.
• Color presets were expanded with more distinctive palettes, brand overlays now keep long shop names readable.

April 27, 2026

Improvement

Rendered videos are easier to review, download, and manage

The video library now supports a cleaner review workflow, faster access to linked products, and more reliable Shopify Files navigation.

• Preview rendered videos inside the app with a dedicated in-app player instead of leaving the videos page.
• Download completed videos directly to your device from the card or preview modal.
• Most common actions are visible with a simplified action bar, while secondary file-management actions move into an overflow menu.

April 26, 2026

Feature

Multiple product images now flow into video templates

PufferCut can now use more than a single product photo, making generated videos feel less repetitive and more product-aware.

• The editor now loads up to eight Shopify product images instead of only the featured image.
• Video templates can automatically rotate between hero, secondary, detail, and context shots.
• Merchants can override image selection by frame when they want a specific angle or close-up in a scene.

April 26, 2026

Improvement

Brand overlays can now include your shop name

Logo overlays are now more useful for storefront branding, with support for showing a shop name beside the mark.

• Add a shop name directly in the video editor for the current draft.
• Save a default shop name in Brand Kit so new drafts pick it up automatically.
• The shared brand overlay now supports logo-only, name-only, or logo-plus-name treatments across templates.

April 25, 2026

Improvement

Link and unlink videos from products on the videos page

The videos page now makes it easier to control whether a rendered video is attached to a Shopify product.

• Link a video back to a product directly from the videos page.
• Unlink a video when it should no longer appear on that product.
• Manage product-page video relationships without leaving the video library workflow.