Product video strategy for Shopify merchants
Specific, practical notes on product-page video, catalog constraints, and repeatable creative systems for Shopify stores.
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May 15, 2026
Shopify product video examples that actually help a product page
Seven practical Shopify product video examples and the buyer question each one answers best.
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14 articles
May 14, 2026
Shopify product video apps: what merchants should compare before installing
A practical guide to comparing Shopify product video apps by workflow, starting assets, publishing model, and team fit.
May 13, 2026
Shopify product video size guide
A practical format guide for Shopify product videos, including square, portrait, landscape, and vertical use cases.
May 12, 2026
Shopify product page video best practices
Product-page video best practices for Shopify merchants who want more clarity, not just more motion.
May 12, 2026
How to create a Shopify product prelaunch campaign that builds demand
A practical guide to planning a Shopify product prelaunch campaign, choosing the right content, and turning launch-week attention into sales.
May 11, 2026
Shopify product video for fashion stores
A practical guide to fashion product video for Shopify stores, focused on fit, movement, fabric, styling context, and the buyer questions that drive conversion.
May 11, 2026
Why we built PufferCut after too many Shopify stores had no product videos
The repeated client-side problem behind PufferCut: paid campaigns needed usable product video, most Shopify stores did not have it, and auto-generated creative was not good enough.
May 10, 2026
Shopify product video for beauty brands
A practical guide to beauty product video for Shopify brands, focused on texture, application, finish, result proof, and the trust signals that matter on the product page.
May 10, 2026
Why product videos convert better in ecommerce
A research-backed look at how product video reduces uncertainty, improves product understanding, and helps shoppers decide faster.
May 9, 2026
Shopify product video for home goods
A practical guide to home-goods product video for Shopify stores, focused on room context, scale, placement, material, and practical-use proof.
May 8, 2026
PufferCut is live on the Shopify App Store
PufferCut is now available for Shopify merchants who want to create ready-to-use product videos from existing catalog media.
Apr 19, 2026
Product page videos for boring Shopify products that quietly convert
How to make product page videos for practical, low-drama Shopify products without forcing them into fake hype.
Apr 19, 2026
Shopify product videos when you only have two product photos
A practical structure for making useful Shopify product videos from a thin product media set.
Apr 16, 2026
Building better product videos for Shopify
Product videos work best when they make the buying decision easier.