PufferCut is live on the Shopify App Store

PufferCut is live on the Shopify App Store.

That means Shopify merchants can now install the app, open it from Shopify admin, and start turning existing product media into ready-to-use videos without opening a timeline editor.

We built PufferCut for a very practical reason: most stores need more product video than they have time to produce. A catalog can contain hundreds of useful products, but the video workflow is often still shaped like a one-off creative project. Pick a product, gather assets, write copy, resize for channels, export, upload, repeat.

PufferCut turns that into a commerce workflow.

What you can do today

After installing PufferCut, you can choose a Shopify product and use the product details your team already maintains: photos, title, price, product context, and store branding.

From there, PufferCut helps you:

• choose a commerce-ready template
• tune copy, offer text, call to action, colors, logo, and format
• preview the video before rendering
• render vertical, square, or landscape cuts
• download the finished video or use Shopify Files workflows where available

The goal is not to replace every piece of creative production. It is to make everyday product video easier to create, especially for product pages, product launches, offers, social posts, and catalog refreshes.

Why we started with Shopify products

Product data is already a creative brief.

The product title says what the shopper is considering. The price and offer set the buying context. The photos show the item. The store brand gives the video a visual home. PufferCut brings those pieces together so merchants can move from listing to video plan faster.

That matters because many product videos do not need to be cinematic. They need to answer a buyer question clearly:

• What is this product?
• Why is it useful?
• What detail should I notice?
• What should I do next?

When a video answers those questions cleanly, it can support the product page instead of becoming another disconnected marketing asset.

Plans for different catalog stages

PufferCut launches with Free, Plus, and Pro plans through Shopify billing.

The Free plan is there so merchants can install the app, test the editor, and make the first product videos before turning video into a bigger workflow. Plus is built for stores that want repeatable product-page and campaign output. Pro is for larger catalogs, seasonal refreshes, and higher-volume rendering.

Shopify shows paid plan terms before confirmation, so merchants can review the trial, price, and subscription details before approving an upgrade.

What comes next

Launch is the starting line for the product, not the finish line.

We are going to keep improving template readability, product media handling, brand defaults, product-page workflows, and the parts of video creation that usually slow merchant teams down. The team is also coming up with new ideas regarding automation and ways to make your life easier as a merchant. as they ship.

We also want to hear from you. If you have feedback, questions, or ideas, please reach out to us or leave a review on the Shopify App Store. Your input will help us shape the future of PufferCut and ensure it meets the needs of merchants like you.