Brand Kit and Templates

Use PufferCut brand settings and templates to create product videos that match your store.

Brand settings help PufferCut make each video feel connected to your storefront. Templates control the structure of the video, while the brand kit controls the visual style.

Brand kit basics

Your brand kit may include colors, logo usage, and style settings such as corner radius. Keep these settings close to your storefront theme so the finished video feels familiar to shoppers.

If your plan includes saved brand kit defaults, use them for repeatable catalog work. Saved defaults are especially useful when several products need the same launch, offer, or product-page style.

Choosing colors

Use one main brand color for emphasis and one neutral color for readability. High contrast is important because product videos are often viewed on small screens and in busy feeds.

Before rendering, preview the video on the format you plan to use. A color combination that looks good in a large landscape preview may feel crowded in a vertical story.

Logo use

Use a logo when it helps shoppers connect the video back to your store. Keep the logo small enough that it does not compete with the product, price, or call to action.

If the logo has low contrast against the video background, use a simpler template, adjust colors, or try a version of the logo with a clearer background.