Videos · Updated 2026-04-19
Supported Video Formats and Sizes
See PufferCut output formats, aspect ratios, sizes, and common use cases.
PufferCut supports several commerce-friendly video formats. Choose the format based on where the video will be used, then preview it before rendering because text and product composition can change between aspect ratios.
Social and product formats
| Format | Size | Aspect ratio | Common use |
|---|---|---|---|
| Square | 1080 x 1080 | 1:1 | Instagram feeds, product cards, compact social posts |
| Portrait | 1080 x 1350 | 4:5 | Mobile feeds and Pinterest-style placements |
| Landscape | 1920 x 1080 | 16:9 | Product-page players, desktop placements, YouTube-style embeds |
| Short Form | 1080 x 1920 | 9:16 | Stories, reels, Shorts, and other vertical placements |
Google display formats
| Format | Size | Aspect ratio | Common use |
|---|---|---|---|
| Display Square | 1200 x 1200 | 1:1 | Google display square creative |
| Display Landscape | 1200 x 300 | 4:1 | Wide display placements |
| Display Skyscraper | 600 x 1200 | 1:2 | Tall display placements |
Output file type
Renders are created as .mp4 videos using H.264 at 30 frames per second. The
editor names downloads from the product title and selected format when possible.
Choosing a format
Use one format for your first render. After you confirm that the product, copy, and brand settings look right, render additional versions for other channels.
For a product page, start with Landscape or Square depending on your theme's media layout. For stories, reels, and Shorts, start with Short Form. For display ads, choose the exact Google display format that matches the placement.
Preview every format separately
Do not assume a square video will translate perfectly into vertical or wide formats. Check:
- product crop
- text wrapping
- logo placement
- price and offer readability
- call-to-action visibility
If a format feels crowded, shorten the copy or choose a simpler template before rendering.