Supported product video sizes and formats

Compare PufferCut output sizes, aspect ratios, and the best use cases for Shopify product pages, ads, and social placements.

PufferCut supports several commerce-friendly video formats. Choose the format based on where the video will be used, then preview it before rendering because text and product composition can change between aspect ratios.

Format	Size	Aspect ratio	Common use
Square	1080 x 1080	1:1	Instagram feeds, product cards, compact social posts
Portrait	1080 x 1350	4:5	Mobile feeds and Pinterest-style placements
Landscape	1920 x 1080	16:9	Product-page players, desktop placements, YouTube-style embeds
Short Form	1080 x 1920	9:16	Stories, reels, Shorts, and other vertical placements

Google display formats

Format	Size	Aspect ratio	Common use
Display Square	1200 x 1200	1:1	Google display square creative
Display Landscape	1200 x 300	4:1	Wide display placements
Display Skyscraper	600 x 1200	1:2	Tall display placements

Output file type

Renders are created as .mp4 videos using H.264 at 30 frames per second. The editor names downloads from the product title and selected format when possible.

Choosing a format

Use one format for your first render. After you confirm that the product, copy, and brand settings look right, render additional versions for other channels.

For a product page, start with Landscape or Square depending on your theme's media layout. For stories, reels, and Shorts, start with Short Form. For display ads, choose the exact Google display format that matches the placement.

When to use each format

Use Landscape when the product page is the main destination and the media gallery has enough width.
Use Square when you want the first test asset to travel across multiple surfaces with minimal rework.
Use Portrait when mobile feed presentation matters more than PDP reuse.
Use Short Form when the clip is mainly for stories, reels, or Shorts.

Preview every format separately

Do not assume a square video will translate perfectly into vertical or wide formats. Check:

product crop
text wrapping
logo placement
price and offer readability
call-to-action visibility

If a format feels crowded, shorten the copy or choose a simpler template before rendering.

Common format mistakes

publishing a vertical social cut directly into a narrow PDP gallery
choosing a wide format when the product needs a tighter crop to stay legible
assuming the same text length will work across every aspect ratio
optimizing for reach first instead of the actual buyer question

For a broader format strategy, read Shopify product video size guide.